ACT ON TRUST - with original products of the SWISS MILITARY brand
At the heart of the SWISS MILITARY brand is a steadfast commitment to delivering an exceptional customer experience. The reliable, Swiss-made or Swiss-designed products capture the true spirit of Swiss excellence and heritage, available exclusively through trusted partners authorized by the Swiss Confederation.
Outdoors Is Where It Happens
Firmly anchored in the brand's heritage
Inspired by Icons -
Driven by Performance
Products of the Swiss armed forces, renowned for intuitive handling and unmatched reliability, define the SWISS MILITARY brand. Decades of top performance and enduring quality have made these iconic products a lasting inspiration for the entire SWISS MILITARY product line.
SWISS MILITARY Chocolate
The legendary SWISS MILITARY chocolate, which for decades was reserved exclusively for Swiss soldiers to boost their energy levels during their days of service, is now available to everyone.
This premium chocolate comes in the original recipe as well as in further delicious flavors. Perfect for outdoor adventures or simply to savor the moment, SWISS MILITARY chocolate is your ultimate indulgence.
Original Swiss Military Chocolate
Caramel and Salt
Crunchy Cocoa Nibs
SWISS MILITARY Flasks
Various products that have proven their worth over decades in the Swiss armed forces have become iconic, serving as inspiration for the SWISS MILITARY brand and its products.
Like the original, the SWISS MILITARY flask embodies quality, durability, and a pleasant tactile experience. It impresses with its modern Swiss design, simple yet secure clasp, and premium titanium construction.
Act On Trust
The success of the SWISS MILITARY brand is driven by the synergy between the passionate global customers and SWISS MILITARY partners, authorized and endorsed by the Swiss Confederation.
These trusted partners uphold the integrity of the Swiss brand, ensuring unwavering commitment to Swiss excellence, quality, and innovation. By fully adhering to Swissness legislation, they guarantee that customers experience the true essence of Swiss heritage through authentic, reliable products.
The Real Swiss
The prestigious Seal, 'OFFICIAL LICENSEE - SWISS CONFEDERATION,' allows customers to instantly identify genuine SWISS MILITARY products and distinguish them from counterfeits.
This Seal of Authenticity makes a clear statement: only products bearing this Seal are officially licensed and authorized by the Swiss Confederation, signifying lasting value in every market.
Values
PURPOSE BUILT
Simplicity is the key to every SWISS MILITARY product. Each part must have a clear, purposeful function that users can easily understand. This focus on simplicity and dedicated functionality results in ergonomic products that are intuitive, easy to use, and never overloaded with unnecessary features.
SWISS DESIGNED
SWISS MILITARY products are rooted in their origins and have been developed with a clear focus on functionality and practicality. Their appearance reflects this, with simple shapes and clean lines, free from unnecessary design elements. The outcome is a pure, understated aesthetic that perfectly embodies Swiss design.
SUSTAINABLE
Durability is a key element of SWISS MILITARY's brand value. Each product is built to last, ensuring reliability and long-term use. The focus on repairability, along with the use of recycled and recyclable materials, reflects the brand's commitment to sustainability and resource conservation.
Partnership
The SWISS MILITARY brand builds on a global, constantly growing network of market-leading specialists dedicated to creating exceptional, Swiss rooted products in their segment. This commitment elevates SWISS MILITARY to a respected and globally valued consumer goods brand.
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